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On-page optimization refers to the practice of optimizing individual web pages to make them search engine friendly. This includes optimizing meta tags (title tags, meta descriptions), headings, URLs, and content structure. On-page optimization also involves incorporating target keywords strategically, optimizing images, improving website loading speed, and ensuring mobile-friendliness, all of which contribute to a better user experience and search engine visibility. Off-page optimization focuses on improving a website's visibility and authority through external factors. One of the key components of off-page optimization is link building, which involves acquiring high-quality backlinks from reputable and relevant websites. Backlinks serve as "votes of confidence" from other websites and signal to search engines that the linked website is trustworthy and authoritative.

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